A Year in the Guard Media Kit 2026 — National Guard Advertising Rates, Deadlines, Sponsorship Opportunities, and Specs

Media Kit

A Year in the Guard

A commemorative National Guard publication celebrating the 390th anniversary with premium advertising and gala sponsorship opportunities reaching Guard leadership, members, and supporters nationwide.

View the A Year in the Guard Media Kit

Review placements, rates, deadlines, sponsorship packages, and specifications. When you're ready, request a quote and we'll confirm availability.

440,000+ Digital Reach — Guard Members Nationwide
3,000–5,000 Hard Copies Printed & Distributed
54 States & Territories Represented
Dec 11, 2026 390th Anniversary Gala — Washington, D.C.

About A Year in the Guard

A Year in the Guard 2026 is a full-color commemorative edition celebrating the National Guard's 390th birthday alongside the landmark Anniversary Gala in Washington, D.C. on December 11, 2026. The publication features original content from NGB leadership and all 54 states and territories, with distribution across print and digital formats nationwide.

Audience & Distribution

  • Hard copies distributed to all attendees at the Anniversary Gala in Washington, D.C.
  • State HQs across all 54 states and territories each receive copies
  • All sponsors receive copies separate from the State distribution
  • All NGAUS and EANGUS corporate sponsors receive copies
  • Digital edition distributed to approximately 440,000 Air and Army Guard members nationwide via PAO offices and state email lists
  • Print run of 3,000 to 5,000 hard copies, with exact quantity directed by NGB each year

Digital distribution is coordinated through each state's PAO office using their member email files. Pentagon Services does not email members directly — distribution flows through the state command structure, ensuring it reaches verified, active members.

Best-Fit Advertisers & Sponsors

  • Defense and defense-adjacent organizations
  • Recruitment, education, and workforce development partners
  • Healthcare, financial services, and insurance providers
  • National brands seeking high-credibility military audience reach
  • Organizations interested in gala sponsorship visibility and commemorative placement

Proceeds help fund scholarships for Soldiers, Airmen, and families through the Minuteman Cannoneers Chapter.

Companies Already Participating

Pentagon Services works with some of the most recognized names in defense, aerospace, and healthcare. Past and current sponsors of the Anniversary Gala and Year in the Guard publication include:

Leidos
Lockheed Martin
L3Harris
Embraer
Akima
Airbus
Humana
United Healthcare
Collins Aerospace
Savage
DZYNE Technologies

Sponsorship opportunities are limited and fill each year. Contact us early to confirm availability.

Rates & Deadline

Reserve your placement early for premium positioning in this commemorative edition.

Ad Placements (Quick View)

Placement Rate
2 Page Spread$10,995
Cover 4$9,295
Cover 2 or 3$8,295
Full Page$6,295
Half Page$4,995
Quarter Page$3,695
Eighth Page$2,295
1RHP Add-On$3,000
2RHP Add-On$2,500
3RHP Add-On$2,000

Guaranteed positions are contracted for Cover 2, Cover 3, and Cover 4. Requested placements beyond those are based on availability and publisher discretion.

Publishing Schedule

  • Publication Date: December 1
  • Submission Deadline: October 15

Advertising Policy

Advertising contracts, insertion orders, or written notice authorizing an ad to run must accompany or precede the arrival of advertising material. Only ads that meet the required design specifications will be accepted.

Commemorative Gala Sponsorship Packages

Select sponsorship opportunities are available in conjunction with the National Guard 390th Anniversary Gala on December 11, 2026 in Washington, D.C. Packages include premium visibility, event tickets, and VIP access to Guard leadership.

Limited Availability — Only 4 Packages Total

Audio / Visual Package — $25,000

The most high-impact sponsorship available at the gala. Your brand plays a 3-minute corporate video during the program — in front of National Guard leadership from all 54 states and territories, senior NGB officials, and gala attendees. Includes a half-page color insert in the commemorative publication distributed to all attendees and digitally to 440,000 Guard members nationwide.

  • 3-minute corporate video shown during the program (supplied by sponsor, approved by Gala committee)
  • Half-page color insert in the 2026 Year in the Guard Commemorative Issue
  • 4 complimentary tickets to the 390th Anniversary Gala with VIP seating
  • Invitation to the VIP reception with Guard leadership from 5:00pm to 7:00pm
  • Corporate logo on marquees and video screens throughout the venue, including the main stage
  • Honorable mention and recognition by the hosting MC

Video content must highlight the collaboration between the sponsor and the National Guard and the benefit the partnership brings to Guard members. All video must be approved by the Gala committee prior to the event.

Inquire About Availability

Full Page Ad Sponsorships

  • Check-In / Registration: $30,000
  • VIP Reception: $30,000

Half Page Ad Sponsorships

  • Audio / Visual: $25,000 Limited
  • Entertainment / DJ: $20,000
  • Challenge Coin: $18,000
  • Toast: $15,000
  • Bar & Drinks: $15,000
  • Photo Booth: $15,000

Additional Sponsorship Options

  • Birthday Cake: $15,000
  • Magazine Printing: $12,000
  • Individual Table: $12,000
  • Valet Package: $12,000
  • Table Center Piece: $12,000

Sponsorship packages include varying levels of signage, visibility, and event tickets. See the media kit for full package descriptions or contact us to discuss options.

Specifications (Quick Reference)

Recommended Format

  • Print-ready PDF preferred
  • High-resolution artwork
  • Files must meet design specifications

Mechanical Sizes

  • 2 Page Spread Bordered: 16" × 10.25"
  • 2 Page Spread Bleed: 17" × 11.25"
  • Full Page Bordered: 7.625" × 10.25"
  • Full Page Bleed: 8.625" × 11.25"
  • Half Page Bordered: 7.5" × 5"
  • Half Page Bleed: 8.5" × 5.65"
  • Quarter Page Bordered: 3.525" × 5"
  • Quarter Page Bleed: 4.125" × 5.65"
  • Eighth Page: 4.125" × 2.4"

Next Step

Tell us your preferred placement or sponsorship package, and we'll confirm availability and next steps.

Request a quote to get started.

Request a Quote

We'll confirm availability, recommend placements if needed, and help you secure premium commemorative and sponsorship visibility before the December 11, 2026 Anniversary Gala in Washington, D.C.

Print + Digital Distribution. Decades of Shelf Life.

A YEAR IN THE GUARD

National Guard Commemorative Edition & Anniversary Gala

THE HOWITZER

U.S. Military Academy at West Point

Cover of The Lucky Bag, yearbook of the U.S. Naval Academy featuring the academy’s historic architecture in black and white

LUCKY BAG

U.S. Naval Academy

Cover of Kings Pointer Magazine, official publication of the U.S. Merchant Marine Academy Alumni Association and Foundation

KINGS POINTER

U.S. Merchant Marine Academy

Cover of The Bulletin, magazine of the U.S. Coast Guard Academy Alumni Association featuring a Coast Guard member at sea

THE BULLETIN

U.S. Coast Guard Academy Alumni Association

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Dec 11 · Washington, D.C. National Guard 390th Gala·Sponsor deadline Oct 15 View Packages