Insights & Industry Perspectives

Military Event Advertising vs. Publication Advertising | Pentagon Services
Military event sponsorships and publication ads serve different goals and reach audiences in different ways. Here is how to choose the right starting point for your brand — and why the best strategies use both.

West Point, Naval Academy, and Beyond: Why Military Academy Publications Deserve a Place in Your Advertising Strategy
Military academy publications like the West Point Howitzer and Naval Academy Lucky Bag reach officers, alumni, and military families for decades. Here is why they belong in your advertising strategy and how to get started.

National Guard Anniversary Gala Sponsorship: What Brands Need to Know Before December 11
A complete guide to sponsoring the National Guard 390th Anniversary Gala. Learn who attends, what each package includes, how A Year in the Guard publication works, and why brands like Leidos, Humana, and Amazon have made this event part of their military marketing strategy.

The Ultimate Guide to Military Advertising
Military advertising through trusted publications and sponsorships helps brands reach service members, veterans, and military families with credibility and long-term impact.

National Guard Anniversary Gala: Sponsorships, Advertising, and What to Know
Planning to sponsor the National Guard Anniversary Gala or advertise in A Year in the Guard? Here’s what to know about sponsorship levels, ad options, who attends, deadlines, and the most asked questions.

How to Advertise to Military & Veteran Audiences Without Damaging Your Brand
Military and veteran audiences respond differently to advertising. Learn how to build credibility, avoid common mistakes, and protect your brand through strategic military advertising.