The Polaris — U.S. Air Force Academy Yearbook | Advertising & Sponsorship | Pentagon Services
The Polaris — U.S. Air Force Academy
Reach commissioned Air Force officers, USAFA alumni, and military leaders through the official yearbook of the United States Air Force Academy.
A New Partnership with a Storied Institution
The Polaris is the official yearbook of the United States Air Force Academy. For the graduating class, it is the definitive record of their time at USAFA — every cadet, every milestone, every moment before commissioning as officers of the United States Air Force.
Pentagon Services has signed a 5-year agreement to serve as the official advertising partner for The Polaris. This is a rare, long-term opportunity to place your brand inside a publication that Air Force Academy graduates carry with them for life.
Air Force Officers. Academy Alumni. Military Leaders.
The graduates who receive The Polaris go on to lead the United States Air Force. They fly the aircraft. They command the missions. They make procurement and purchasing decisions at the highest levels of defense and government.
Beyond the graduating class, The Polaris reaches the broader USAFA alumni network — a community of career military officers, defense industry executives, federal leaders, and business professionals who share a deep and lifelong connection to the Academy.
- Commissioned officers across all Air Force career fields
- USAFA alumni in defense, government, and the private sector
- Military families and Academy community stakeholders
- One of the highest-education, highest-income military audiences in the country
U.S. Air Force Academy cadets march in formation during the annual Founder's Day Parade at Stillman Field, Colorado Spring, Colo., April 12, 2025. U.S. Air Force photo by Dylan Smith. Source: DVIDS.
What Makes This Placement Different
Institutional Trust
The Polaris is the official yearbook of USAFA. Your brand appears inside a publication the Academy itself sanctions and distributes. That association carries weight that no digital ad can replicate.
Long-Term Visibility
Yearbooks are kept for life. Your ad doesn't disappear after 30 days. It stays in the hands of Air Force officers and alumni for years, often decades, after the initial publication.
Exclusive Access
As the official advertising partner through a 5-year agreement, Pentagon Services is the only authorized route to reach the USAFA community through The Polaris. This is not a channel available to everyone.
Brand Alignment
Advertising in a service academy publication signals something specific about your organization. It tells the Air Force community whose side you're on — and that signal is remembered.
Rates & Availability
Full ad rates, placement options, specs, and deadline information are being finalized. We are now accepting inquiries from brands interested in advertising in the inaugural Pentagon Services edition of The Polaris.
Placement options will include full page, half page, and premium positions. Custom congratulatory messages available for brands with direct ties to the Air Force community.
Is This the Right Publication for Your Brand?
The Polaris is the right fit for organizations that want to be seen by Air Force officers and Academy alumni at the most meaningful moment in their career.
Defense Contractors
Leidos, L3Harris, Lockheed Martin, and similar organizations already understand the value of being visible to the military officer community. The Polaris puts your brand in front of tomorrow's Air Force leadership.
Financial & Benefits Companies
Newly commissioned officers are making important financial decisions for the first time. Banks, insurance providers, and benefits companies have a direct and relevant message for this audience.
Technology & Aerospace
USAFA graduates enter some of the most technically demanding roles in the military. Technology, aerospace, and engineering companies belong in the publication that documents their journey.
Academic & Graduate Programs
Many Academy graduates pursue advanced degrees during or after their service. Graduate programs targeting military officers have a highly relevant and motivated audience in The Polaris.
Trusted by the Brands That Take Military Advertising Seriously
Pentagon Services has placed brands inside the most respected military publications in the country for nearly 11 years. The Polaris joins a portfolio that already includes the West Point Howitzer, the Naval Academy Lucky Bag, and A Year in the Guard.
Be Among the First Brands in The Polaris
This is a new publication partnership with limited inaugural placements. Reach out now to learn about rates, availability, and what advertising in The Polaris can do for your brand.
Or call us at 571-516-3086 • sales@pentagonsvcs.us
Frequently Asked Questions
What is The Polaris?
The Polaris is the official yearbook of the United States Air Force Academy. It documents the journey of each graduating class — every cadet, every milestone, every moment before commissioning as officers of the United States Air Force. Pentagon Services has signed a 5-year agreement to serve as the official advertising partner for the publication.
Who receives The Polaris?
The Polaris is distributed to graduating cadets at the United States Air Force Academy in Colorado Springs, Colorado. It reaches the broader USAFA alumni network — a community of commissioned Air Force officers, defense industry executives, federal leaders, and business professionals who maintain a lifelong connection to the Academy.
How is advertising in The Polaris different from other military publications?
The Polaris is a yearbook, not a periodical. Yearbooks are kept for life. Your brand stays in the hands of Air Force officers and alumni for years — often decades — after the initial publication. That is a fundamentally different kind of visibility than a magazine ad or a digital campaign.
What types of brands advertise in service academy yearbooks?
Defense contractors, financial services and benefits companies, technology and aerospace firms, and academic institutions are among the most common advertisers in military academy publications. Brands with a direct connection to the Air Force community — or those looking to build one — are the strongest fit for The Polaris.
Are ad rates available now?
Full ad rates, placement options, specs, and deadline information are being finalized. We are now accepting inquiries from brands interested in advertising in the inaugural Pentagon Services edition of The Polaris. Contact us directly to be among the first to receive the media kit.
Is Pentagon Services the only authorized advertising partner for The Polaris?
Yes. Through our 5-year agreement with the United States Air Force Academy, Pentagon Services is the exclusive authorized route for brands to advertise in The Polaris. This is not a channel available through other media buyers or agencies.
Can we include a congratulatory message in our ad?
Yes. Custom congratulatory messages are available for brands with direct ties to the Air Force community — including companies that recruit USAFA graduates, defense contractors, and organizations with active military partnerships.
What other military publications does Pentagon Services represent?
Pentagon Services works with some of the most respected military and institutional publications in the country, including the West Point Howitzer, the Naval Academy Lucky Bag, the Kings Pointer, The Bulletin, and A Year in the Guard. The Polaris is the newest addition to our portfolio.
How do I get started?
Contact us through the quote request form or reach Rob Powers directly at sales@pentagonsvcs.us or 571-516-3086. We will send you current availability, rate information, and specs as soon as they are finalized.
Let’s Start the Conversation
Reach our team directly to request media kits, inquire about placements, or build a custom sponsorship strategy.
Contact Information
- Email: sales@pentagonsvcs.us
- Phone: 571-516-3086
- Address: 2531 Briarcliff Rd NE Ste 203, Atlanta GA 30329
Office Hours
Monday – Friday: 9:00 AM – 5:00 PM EST