A Year in the Guard is a full-color commemorative magazine produced in partnership with Pentagon Services for the National Guard's 390th Birthday Gala in Washington, D.C. on December 11, 2026. The publication features original content from National Guard Bureau leadership and contributions from all 54 states and territories, celebrating the Guard's achievements and service throughout the year.

The publication reaches audiences through both print and digital channels:

• Print: Between 3,000 and 5,000 hard copies are printed annually, with the exact quantity directed by the National Guard Bureau each year. Hard copies are distributed to all Gala attendees, all NGAUS and EANGUS corporate sponsors, National Guard State Headquarters across all 54 states and territories, and all sponsoring organizations.
• Digital: The digital edition is distributed to approximately 440,000 Air and Army Guard members nationwide. Distribution is coordinated through each state's PAO office using their verified member email files, ensuring the publication reaches active Guard members directly.

The 390th Anniversary Gala is a black-tie event attended by senior National Guard leadership including the Chief of the National Guard Bureau, the Vice Chief, Adjutants General from all 54 states and territories, senior DoD and Pentagon officials, NGAUS and EANGUS corporate partners, Gold Star families, and other distinguished guests. The secretaries of all five military branches have been invited. This is one of the largest and most prestigious gatherings in the National Guard calendar and sells out every year.

All ad rates include four-color printing. Rates are as follows:

• Two-Page Spread: $10,995
• Cover 4: $9,295
• Cover 2 or 3: $8,295
• Full Page: $6,295
• Half Page: $4,995
• Quarter Page: $3,695
• Eighth Page: $2,295

Special right-hand page add-ons are also available. See the media kit for full placement details and specifications.

Ticket inclusions vary by package. Full-page ad sponsorships at the $30,000 level include 6 complimentary Gala tickets plus access to the Sponsor Reception. Half-page ad sponsorships typically include 4 complimentary Gala tickets plus Sponsor Reception access. The Individual Table package at $12,000 seats 10 guests. See the media kit or contact our sales team for the full breakdown by package.

Sponsorship packages range from $12,000 to $30,000 and include a mix of publication placement, event visibility, Gala tickets, and VIP reception access. All sponsorships include logo placement on the Gala video board and official signage. Current packages include:

• Check-in / Registration Sponsor: $30,000
• VIP Reception Sponsor: $30,000
• Audio / Visual Sponsor: $25,000 (limited to 4 — contact us to confirm availability)
• Entertainment / DJ Sponsor: $20,000
• Souvenir / Challenge Coin Sponsor: $18,000
• Bar & Drinks, Photo Booth, Toast, Birthday Cake: $15,000 each
• Individual Table, Magazine Printing, Valet, Table Centerpiece: $12,000 each

Custom sponsorship activations are also available pending committee approval.

The Audio / Visual package is the most high-impact sponsorship available at the Gala. It allows your organization to play a 3-minute corporate video during the dinner program, in front of the full Gala audience including senior Guard leadership from all 54 states and territories. The package also includes a half-page color insert in the commemorative publication, 4 VIP Gala tickets, access to the Sponsor Reception, and logo placement on marquees and video screens throughout the venue.

Video content must highlight the collaboration between your organization and the National Guard and the benefit the partnership brings to Guard members. All video requires approval by the Gala committee prior to the event. Only 4 of these packages are available. Contact us to confirm availability.

Some item distribution opportunities are available as dedicated sponsorship packages, such as the Souvenir / Challenge Coin Sponsor ($18,000), which includes your corporate logo on one side of the commemorative coin distributed to attendees. Table-based packages may also allow for table arrangements or gifts coordinated through the Gala committee. All activation concepts require committee approval. Contact our sales team to discuss what options may be available for your organization.

Final ad submissions are due October 15, 2026. The publication date is December 1, 2026. We recommend reserving your placement as early as possible — premium positions and sponsorship packages fill before the deadline each year.

Use the Request a Quote button on this page to tell us your preferred placement or sponsorship level. Our sales team will confirm availability and walk you through next steps. You can also download the full media kit to review all options before reaching out.