National Guard 390th Anniversary Gala Sponsorship — Washington, D.C. | Pentagon Services
National Guard Anniversary Gala
Sponsor the National Guard 390th Anniversary Gala and put your brand in front of senior Guard leadership, state Adjutants General, and distinguished guests while supporting scholarships for Guard members and families.
Courtesy of Washington, District of Columbia, United States (12.06.2025). Photo by Master Sgt. Zach Sheely, National Guard Bureau. Source: DVIDS – 2026 National Guard Bureau Gala
National Guard Anniversary Gala Sponsorship in Washington, D.C.
The National Guard 390th Anniversary Gala is one of the most prestigious military events of the year. This black-tie event is one of the largest social and charitable gatherings for Army and Air National Guard members and leadership each year. Held in Washington, D.C. on December 11, 2026, the evening brings together senior National Guard leadership, state Adjutants General, DoD and Pentagon officials, Gold Star families, and corporate partners to celebrate nearly four centuries of service.
Pentagon Services is the official sponsorship and advertising partner for the Gala. We connect organizations with sponsorship packages, commemorative publication placements, and event visibility opportunities that put your brand in the right room at a moment that carries real meaning. Not sure where to start? Learn how we work with brands to build the right package.
Please Join Senior National Guard Leadership
The 390th Anniversary Gala brings together the most senior leaders across the National Guard Bureau, Army National Guard, and Air National Guard for an evening of recognition, ceremony, and community.
Why Sponsor the National Guard Anniversary Gala
There are plenty of places to buy an ad. There are very few opportunities to earn a seat at the table with the senior leadership of the National Guard. The Gala is one of them. Learn why military audience alignment matters for brand trust.
Unmatched audience access
Your brand is in the room with Adjutants General from all 54 states and territories, senior officers, DoD officials, Gold Star families, and the Guard's most influential decision makers.
Credibility through association
Sponsoring a 390-year milestone event signals institutional commitment, not just a marketing buy. That distinction matters to military-affiliated audiences.
Multi-channel visibility
Every sponsorship includes ballroom video board placement, official signage, a commemorative publication ad, and an invitation to the exclusive Sponsor Reception with senior leadership.
Scholarship-backed impact
Sponsorship proceeds fund scholarships through the United States Field Artillery Association Minuteman Cannoneers Chapter's education program and help make attendance affordable for Guard members and their families.
Memorable program experience
The evening features the National Guard Band, a curated program honoring Guard history, a silent auction, and recognition of service across all 54 states and territories.
Lasting print and digital visibility
Your ad in A Year in the Guard reaches approximately 440,000 Guard members nationwide digitally, plus 3,000 to 5,000 hard copies distributed to all Gala attendees, NGAUS and EANGUS members, and all 54 Adjutants General.
WHAT MAKES THIS OPPORTUNITY DIFFERENT
This is not a standard event sponsorship. It is a milestone celebration with four centuries of history behind it.
390 Years of History
The National Guard is the oldest component of the U.S. Armed Forces. The 390th Anniversary Gala is a milestone celebration, making any sponsorship part of a genuinely historic occasion.
Direct Access to Leadership
All sponsorships include an invitation to the Sponsor Reception, where your organization meets senior Guard leadership, state Adjutants General, and distinguished guests in a setting most organizations never reach.
Scholarship Impact
Sponsorships fund real scholarships through the USFA Minuteman Cannoneers Chapter and help Guard members attend this milestone event. This is a verifiable, mission-aligned contribution your team can stand behind.
Managed by Pentagon Services
We handle sponsorship packaging, artwork coordination, placement logistics, and communication so your team has a clean, professional experience from start to finish.
Who Attends the National Guard Anniversary Gala
The Gala draws a uniquely concentrated audience of senior military leaders, government officials, and industry partners. Sponsoring means your brand is visible to decision makers across every sector that intersects with the National Guard.
Senior Guard Leadership
State Adjutants General representing all 54 states and territories, senior officers, key enlisted leaders, and NGB leadership including the Chief of the National Guard Bureau.
Government, DoD & Gold Star Families
Select DoD and Pentagon officials, federal and state agency representatives, military advocates, policymakers, and Gold Star families honored for their sacrifice and service.
Corporate & Industry Partners
Defense contractors, technology firms, recruiting and benefits organizations, financial services, healthcare providers, and professional services firms serving the Guard community.
Stand Alongside Trusted Industry Leaders
Past Gala sponsors include some of the most respected names in defense, healthcare, technology, and beyond. Your brand joins a community of organizations committed to supporting the National Guard and the communities it serves.
Past sponsors shown. Current availability varies by package. Contact Pentagon Services to confirm open opportunities.
Gala Sponsorship Opportunities
Every sponsorship includes logo placement on the Gala video board and official signage, plus an invitation to the Sponsor Reception. View complete details on the National Guard Anniversary Gala page.
$25,000 — Audio / Visual Sponsor
The most high-impact sponsorship available at the Gala. Your brand plays a 3-minute corporate video during the dinner program — in front of National Guard leadership from all 54 states and territories, senior NGB officials, DoD representatives, and all Gala attendees. Includes a half-page color insert in the commemorative publication reaching approximately 440,000 Guard members nationwide.
- 3-minute corporate video shown during the dinner program (supplied by sponsor, approved by Gala committee)
- Half-page color insert in the 2026 A Year in the Guard Commemorative Issue
- 4 complimentary tickets with VIP seating at the 390th Anniversary Gala
- Invitation to the VIP reception with Guard leadership from 5:00pm to 7:00pm
- Corporate logo on marquees and video screens throughout the venue including the main stage
- Honorable mention and recognition by the hosting MC during the program
Video must highlight the collaboration between your organization and the National Guard and requires Gala committee approval prior to the event.
Inquire About Availability$30,000
Check-in / Registration Sponsor
- Two banners with your logo at the registration area
- Full-page ad in A Year in the Guard
- 6 tickets plus Sponsor Reception
$30,000
VIP Reception Sponsor
- Two banners with your logo at the Sponsor Reception
- Full-page ad in A Year in the Guard
- 6 tickets plus Sponsor Reception
$25,000
Audio / Visual Sponsor Limited — 4 Available
- 3-minute corporate video played during dinner
- Half-page ad in A Year in the Guard
- 4 tickets plus Sponsor Reception
$20,000
Entertainment / DJ Sponsor (2 available)
- Two banners at the DJ booth and dance floor
- Half-page ad in A Year in the Guard
- 4 tickets plus Sponsor Reception
$18,000
Souvenir / Challenge Coin Sponsor
- Your corporate logo on one side of the commemorative coin
- Half-page ad in A Year in the Guard
- 4 tickets plus Sponsor Reception
$15,000
Bar, Photo Booth, Cake, or Toast Sponsor
- Named activation visibility at your chosen position
- Half-page ad in A Year in the Guard
- 4 tickets plus Sponsor Reception
$12,000
Individual Table
- One premium table for 10 guests
- 6 seats for your team, 4 donated to Guard members
- Half-page ad in A Year in the Guard
$12,000
Valet or Table Centerpiece Sponsor
- Branded presence at valet area or on each table
- 2 tickets plus Sponsor Reception
Custom
Design Your Own Sponsorship
- Build a unique activation tailored to your brand
- Subject to committee approval
- We will collaborate on structure and deliverables
All sponsorships include logo placement on the Gala video board and official event signage. Full-page ad sponsorships include 6 tickets. Half-page ad sponsorships typically include 4 tickets unless otherwise noted. Contact Pentagon Services for current availability on limited packages.
Advertise in A Year in the Guard
A Year in the Guard is the official commemorative publication for the 390th Anniversary Gala. It celebrates the National Guard's achievements in 2026 with original content from all 54 states and territories, a commemorative message from NGB leadership, and exclusive photos. Published December 1, it distributes to Gala attendees, NGAUS and EANGUS corporate members, National Guard Bureau leadership, and all 54 Adjutants General — and reaches approximately 440,000 Guard members nationwide digitally, with a print run of 3,000 to 5,000 hard copies. Available as a standalone buy or bundled with a Gala sponsorship package.
2-Page Spread
$10,995
Maximum visibility across a full spread
Cover 4 (Back Cover)
$9,295
Premier back cover position
Cover 2 or Cover 3
$8,295
Inside front or inside back cover
Full Page
$6,295
Premium RHP add-ons: 1RHP +$3,000 | 2RHP +$2,500 | 3RHP +$2,000
Half Page
$4,995
Included with select Gala sponsorship packages
Quarter Page
$3,695
Strong visibility at a lower entry point
Eighth Page
$2,295
Ideal for a targeted brand presence
Distribution
Published December 1. Distributed to all Gala attendees, NGAUS and EANGUS corporate members, National Guard Bureau leadership, and the Adjutants General for all 54 states and territories. Digital edition reaches approximately 440,000 Guard members nationwide via state PAO offices. Print run of 3,000 to 5,000 hard copies annually. Artwork submission deadline: October 15, 2026. View full publication details.
Who Should Sponsor the National Guard Anniversary Gala
This event is the right fit for organizations that serve, recruit from, or want to build meaningful credibility within the National Guard community. If your brand has something to offer Guard members, their families, or the leadership that supports them, the Gala is one of the most efficient and respected places to be seen. Read our guide on reaching military and veteran audiences effectively.
Reserve Your Sponsorship for the 390th Anniversary Gala
The December 11, 2026 Gala is a limited availability event. Publication ad deadline is October 15. Contact Pentagon Services to confirm your package, review the media kit, or build a custom sponsorship.
Ad submission deadline: October 15, 2026 | Event date: December 11, 2026, Washington, D.C. | Learn how we work
Military Sponsorship Opportunities Available Now
Explore high-visibility military sponsorship opportunities across publications, events, and institutional programs. Each placement is designed to align your brand with trusted military communities.
Start with our most in-demand placements below.
National Guard “Year in the Guard”
A flagship commemorative publication connected to the National Guard Gala, offering premium sponsorship visibility and long-term brand exposure.
View sponsorship details →The Bulletin
A respected alumni publication reaching maritime and defense-focused audiences with strong purchasing influence.
View sponsorship details →Other Military Alumni Publications
Additional sponsorship opportunities across alumni and association publications that align with your target audience and brand goals.
View sponsorship options →Not sure which sponsorship opportunity best fits your brand? Share your industry, audience, and timing, and we’ll recommend the strongest placement options for your goals.
Request a Quote →Print + Digital Distribution. Decades of Shelf Life.
A YEAR IN THE GUARD
National Guard Commemorative Edition & Anniversary Gala
THE HOWITZER
U.S. Military Academy at West Point
LUCKY BAG
U.S. Naval Academy
KINGS POINTER
U.S. Merchant Marine Academy
THE BULLETIN
U.S. Coast Guard Academy Alumni Association
Let’s Start the Conversation
Reach our team directly to request media kits, inquire about placements, or build a custom sponsorship strategy.
Contact Information
- Email: sales@pentagonsvcs.us
- Phone: 571-516-3086
- Address: 2531 Briarcliff Rd NE Ste 203, Atlanta GA 30329
Office Hours
Monday – Friday: 9:00 AM – 5:00 PM EST